Casepack Studio
Guides
Everything here is written from the same place: what a wholesale buyer actually does with the document in front of them. No filler, no gated downloads, no course at the end of it.
Start Here
What Belongs On A Wholesale Line Sheet
The six fields every SKU needs, why your terms belong above the products rather than on the last page, why grouping by range beats alphabetical, and a ninety-second test that tells you whether the document is finished.
Case Packs, Wholesale Price And Margin
The three numbers that decide whether a buyer orders. Why the case pack quietly controls the whole decision, how to present MSRP and retailer margin as columns, and the margin check to run on your own range before a buyer runs it for you.
By Category
What a buyer expects on the page differs more than most people assume. Food carries shelf life and allergens, apparel carries size runs and delivery windows, gift lives or dies on case pack and range grouping.
- Home and gift, the category most likely to be bought at a show
- Food and beverage, more mandatory data than any other category
- Apparel and accessories, size runs, prepacks and delivery windows
- Jewelry, why small products need more room rather than less
- All four, side by side
See The Work
Three complete demonstration kits built from invented product spreadsheets at real catalog scale, plus the studio catalog and the full-size sample portfolio.
The one-page line sheet template is free, unwatermarked and licensed for commercial use, if you would rather look at a working file than read about one.