Wholesale Line Sheets For Apparel And Accessories Brands

Apparel is the category where the line sheet has to carry a dimension nothing else does: the size run. Every other category sells a product. Apparel sells a product multiplied by sizes multiplied by colourways, and the document either handles that cleanly or it becomes unusable at about the fortieth SKU.

The Size Run Is The Whole Problem

A style in five sizes and three colours is fifteen orderable items. Listing all fifteen as separate rows is technically correct and completely unreadable. The convention that works, and the one buyers expect, is a style-level row with the size run expressed as a prepack or a ratio.

• Prepack. One line, one price, a fixed size ratio inside. 2-2-2-1 across S to XL. Easy to order, easy to ship, and the right default for a brand opening wholesale.
• Open sizing. The buyer picks quantities per size. More work for both of you, and the correct choice once a stockist knows their own sell-through.
• Both, clearly separated. Prepack for opening orders, open sizing on reorder. State it on the page rather than in an email.

Whichever you choose, the size run belongs in a fixed position on every row, so a buyer's eye can run down one column instead of hunting.

Delivery Windows Are Not Optional Here

Apparel buys against a calendar in a way gift and home do not. A line sheet without a ship window is missing the field the buyer needs in order to say yes, because they are not asking whether they want it, they are asking whether it lands before or after the season it is for.

State the delivery window per range: the start and end dates the goods ship, the order cutoff, and what happens to the price after the cutoff. If you take at-once as well as futures, mark which styles are which.

Colourways Deserve More Room Than They Usually Get

A colour name without a swatch is a guess. A swatch printed on an uncalibrated office printer is a different guess. The reliable answer is a small photo per colourway rather than a colour chip, because a photo of the actual fabric carries texture and drape that a flat chip cannot.

The Documents This Category Uses

A line sheet organised by style with size runs and delivery windows. A catalog for the seasonal story, which in apparel is doing genuine selling work rather than just listing. A sell sheet per hero style for the pieces you want a buyer to lead with. An order form that mirrors the line sheet's structure exactly, because a buyer who has to translate between two different layouts will make errors and then blame you for them.

Where To Start

Apparel ranges get large fast, which makes this the category where the done-for-you kits earn their keep soonest. The Full Kit covers up to 60 SKUs with a catalog; the Launch Kit goes to 150 with a full SKU index.

If you would rather build it yourself, the free one-page line sheet is the cheapest way to find out whether the files suit you.

Download the Studio Catalog (8-page PDF)

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