Buyer Welcome Packet Template for InDesign — with Trade Show One-Sheet

The four pages a new stockist gets. Page one is a trade-show one-sheet that works alone as the booth leave-behind: who you are in one line, three products from the range, your terms in one strip, and the booth line. Behind it: the welcome letter, how ordering works, and the first order step by step.

What you get

• The InDesign files in both .indd and .idml formats, at US Letter and A4
• Named paragraph and character styles, named swatches, three layers — change one thing and it changes everywhere
• Photo frames set to fill proportionally: select, File > Place, done
• A six-page documentation PDF, an example output, and the product spreadsheet the whole template family reads

Why this document earns its keep

Buyers walk trade show aisles collecting paper, and most of it is a business card. A one-sheet with three orderable products and the terms in one strip is the page that turns a booth conversation into an opening order — and the packet behind it is what makes the second order feel easy.

Built in the same visual language as the line sheet, catalog, sell sheet and order form templates, so a brand using all five looks like one brand.